Drone Photography: The Next Big Thing For Businesses?

As a small business, you're always looking for ways to set yourself apart from the competition. One of these ways is staying ahead of the curve when it comes to making the most of technology.

Businesses can now take advantage of the latest in technological advances by not only using drone photography but filming video as well. After all, it's not just the products that you are selling, it's also the experience. If you want to make your customer feel as if they are actually there then you may need to shoot drone footage to do so.

Building Hype With Drone Footage

So, how can you build the hype for your products or services using drone photography and videos? It really simple. With drones, you can give existing or new customers a unique perspective of your business. For example:

1. Get an aerial view of your location - When filming with a drone, you'll be able to get an aerial view of your business site. This can be massively beneficial as a video that contains footage of your property will look more professional and appealing.

2. Showcase your products - Using drone photography to showcase your products or services is also a great idea for businesses that want to gain exposure.

3. Capture footage of your business in action - It's a common practice for businesses to fly drones over their locations on days when business is bustling to get footage of all the activity at your place of business.

4. Involve your customers in videos to get them excited about a promotion (i.e., new product, promotion, etc.) - This is a cool way to get customers excited about what you're doing.

5. Showcase your work - Businesses that offer construction services can use drone footage to showcase their prowess at building things for clients.

6. Create dramatic footage of a stunt or other event - Get an up-close and personal view of your next event or stunt to help customers feel as if they were there.

7. Document landscape changes - Drone footage of landscaping efforts like new construction or renovations can be a great way to showcase the progress you've made or how your business is growing.

8. Speaking in your brand's voice - If your brand's voice is very light-hearted, create videos that are playful & funny. These often go viral on social media. If your brand is more corporate, create videos that are very polished and professional.

9. Re-brand - Drone footage is a great way to help re-brand your brand, especially if you're trying to emphasize the type of work that you do or appeal to a new group of customers.  If you've decided to change your business' name, use drone footage and video marketing as a way to broadcast this.

10. Showcase your team - This type of video is an effective way to appeal to customers because they'll be able to see what type of people you employ and how hard they work for your company.

Conclusion

In summation, don't underestimate the power of using drone videos for your business if you want to make a lasting impression. As you can see, there are several ways to use drone footage & video marketing for business. This innovative new technology is changing how businesses advertise their goods and services to the world. Contact us to learn more!

Getting the Best Drone Video for Your Home Listing

Hiring a professional to take a drone video for your home listing is an excellent way to advertise. Drone videos are great because they make the property look memorable and unique, not to mention impressive. It also provides you with the security of knowing that the drone can capture footage from all angles and distances which means no bird's-eye view shots are missed. This will give your clients in-depth views of everything that they could ever want in addition to providing you with valuable insight into how your property should be marketed.

Finding the Right Drone Photographer

If you are looking for an excellent photographer to capture stunning drone videos of your home listing, here are three things that you should keep in mind.

A Great Drone Video Should Make a Property Look Irresistible

When you're on the hunt for a high-quality drone video pro to hire, you need to remember one thing: It is all about the way your property is marketed. In fact, once potential buyers see how unique and attractive the property is going to be, they will be hooked from the beginning. That's why it's so important that you do some research into any drone video pro before making a hiring decision. Doing this ensures that you select somebody who has a proven track record of making properties look as desirable as possible.

There Are Two Types of Drone Videos

It's important to understand that there are two main types of videos: real estate videos and construction drone videos. The difference between these two types is simple: One involves capturing footage of an existing building while the other deals with creating drone footage for a new building. You need to select a photographer who is well versed in both areas and has the ability to produce high-quality results once again and again even when he's dealing with the many challenges of capturing footage for an established building rather than one that is brand-new.

Hold Out For the Best Talent

The final thing that you need to remember when hiring a drone video pro is to hold out for the best talent. Yes, it might be tempting to settle for a cheaper photographer from the start, but in the long run, this will prove to be a huge mistake. By holding out and waiting until you find somebody who does excellent work, you'll be able to give your clients an even better product and secure their business. So, whenever you are looking for a great drone video pro to hire for your home listing, keep these three things in mind. By doing so, you will end up with the highest quality of photography possible and will be able to attract more customers as a result.

Tips for Preparing Your Property for a Drone Video

When you're trying to sell your property, the last thing you want is for prospective buyers to see the outside of the property in a disheveled state. Overgrown vegetation, debris in the yard, or shabby-looking curbside aesthetics are an almost instant deal-breaker for buyers.

We've discussed the importance of curb appeal before, but it's no accident that property buyers make snap judgments about a home's physical appearance and the level of upkeep its owner takes during their first visit. Here are some quick tips to ensure your property is looking its best for prospective buyers:

• Remove any clutter or strewn items

• Inspect the lawn and mow accordingly

• Be sure that all areas of your property are clean, including sidewalks, driveways, curbside areas, and around the perimeter of the home

• Make sure you keep shrubs from blocking windows or entryways

• Trim trees to ensure better visibility from outside the property lines

• Inspect lighting around the home and ensure it is in proper working order

• If you have any exterior decor that you would like to show off (such as in your yard or on surrounding walls), now is a great time to clean and spruce up these features of your property as well.

When your home is in the best shape possible, prospective buyers are more likely to want to step inside and take a closer look. Make sure that they won't be disappointed with what they discover!

Conclusion

In summary, when you need to find a great drone photographer, it's important to work with somebody who has an outstanding track record of producing high-quality results and who is qualified to work on both new and established properties. You should also take the time to prepare your property for photography by removing clutter, trimming trees, and cleaning up any exterior features you want people to see. With these three steps in mind, you'll have a much better chance at attaining your goals and attracting potential buyers to your property!

At Sage Aesthetic, our goal is to provide our clients with the best possible drone photography. That is why we use the latest in filming equipment and work with a team of dedicated specialists, including a drone video pro for hire. Contact us today to learn more about our services!

10 Tips to Sell Your Product Using Instagram

1. Creating a Shoppable Instagram Feed

Making it easy for users to find the right products quickly is perhaps the most critical way to sell your products effectively. After all, if they can't easily find something they like, they're not going to think about buying anything, let alone coming back to your page. Therefore, it is vital to make sure that you properly categorize and optimize your product posts. Many people fail to do this. They end up posting images across multiple platforms that do not effectively provide a concise explanation of their product. 

2. Content Quality Matters... A LOT

If your photos and videos are low-quality, people are going to think your products are low-quality, as well. You must upload high-quality photos and videos that are both informative and engaging to your users. Photos that are poorly shot or improperly placed will only confuse and deter users. 

Another practical tip is to use content that your followers would likely enjoy. If you are selling a protein drink, for example, then you should focus on showing real people drinking it. Make sure that your images are visually attractive and add an element of fun to your content. 

3. Images Are Awesome; Videos Are Better

One of the tips to successfully sell your product using Instagram is to start posting brand and product videos. Professionally created videos allow you to reach a larger audience in a very short time while increasing user engagement. This is an easy way to get immediate exposure, which can prove to be quite beneficial for promoting your business.

4. Take Advantage of Instagram Business Services

Effectively marketing your business on Instagram will be much more difficult if you don't take advantage of the various tools provided by the social media site. You can easily monitor engagement, create ads that intrigue, and find inspiration in your marketing efforts. 

5. Showcase Your Brand Story Through Instagram Stories

People love stories, and creating an exciting business story is one of the best ways to capture the eyes and hearts of your followers. You can create cinematic brand videos that evoke an emotion surrounding your product. People visit Instagram to learn about new trends and news. Therefore, if you can create a story about something your target audience would like to know about, it will be more likely to become viral. 

6. Craft an Intriguing Brand Identity

Build a solid professional brand image. This means that your product is being promoted using the same professional image you want your brand to be known for. You have to make sure that your business brand has a distinct look and feel, as well. This will help build an identity for your product so that potential buyers will know what to expect from it. Remember that the goal of promoting your product through Instagram is to make it visible to the right target audience.

7. A Picture is Worth a Thousand Words, But Descriptions Matter

One of the most critical factors of promoting your product through this social media platform is having a good description of the products you have for sale. Ensure that the description is informative and gives a clear picture of what the product can do for the user. 

The second tip is to optimize your product photos using keywords. When you upload pictures on Instagram, it will automatically suggest keywords that can help users find you. These keywords can be integrated into the description of your photos. Remember, when you use images as part of your social media marketing strategy, keeping the images optimized with relevant keywords is crucial. 

8. Convey Your Message With Powerful Captions

Yes, the caption is king when it comes to selling products on Instagram. Just like with your product description, be sure to enrich the caption with a few targeted keywords. The more searchable your images are, the better they will be.

9. Post Regularly

Lastly, you should remember that it is important to post photos regularly to promote your products. You should take this process one step further by ensuring that you have at least one image or video per day. If you fail to do this, you could be sending your customers mixed messages. Ultimately, it will leave them unsure of how to respond to your offers.

10. Selling on Instagram is Simple, Not Easy

It's a simple process, but it takes real effort to sell your product using Instagram successfully. There are no shortcuts, and even if you think you can work something out in a hurry, you should rethink your strategy. It would be best to focus on creating content that your customers will value and want to see. Once you have done that, you can start advertising your product in various ways. 

Keep in mind, product videos and images that are professionally made but poorly executed will result in wasted resources. Therefore, you must have a strong Instagram product marketing plan and stick to it!

If you're ready to take your brand promotion to a whole new level, give us a call! We've worked with numerous Vancouver-based brands to create stunning marketing materials that show the best features of your products.