As a small business, you're always looking for ways to set yourself apart from the competition. One of these ways is staying ahead of the curve when it comes to making the most of technology.
Businesses can now take advantage of the latest in technological advances by not only using drone photography but filming video as well. After all, it's not just the products that you are selling, it's also the experience. If you want to make your customer feel as if they are actually there then you may need to shoot drone footage to do so.
Building Hype With Drone Footage
So, how can you build the hype for your products or services using drone photography and videos? It really simple. With drones, you can give existing or new customers a unique perspective of your business. For example:
1. Get an aerial view of your location - When filming with a drone, you'll be able to get an aerial view of your business site. This can be massively beneficial as a video that contains footage of your property will look more professional and appealing.
2. Showcase your products - Using drone photography to showcase your products or services is also a great idea for businesses that want to gain exposure.
3. Capture footage of your business in action - It's a common practice for businesses to fly drones over their locations on days when business is bustling to get footage of all the activity at your place of business.
4. Involve your customers in videos to get them excited about a promotion (i.e., new product, promotion, etc.) - This is a cool way to get customers excited about what you're doing.
5. Showcase your work - Businesses that offer construction services can use drone footage to showcase their prowess at building things for clients.
6. Create dramatic footage of a stunt or other event - Get an up-close and personal view of your next event or stunt to help customers feel as if they were there.
7. Document landscape changes - Drone footage of landscaping efforts like new construction or renovations can be a great way to showcase the progress you've made or how your business is growing.
8. Speaking in your brand's voice - If your brand's voice is very light-hearted, create videos that are playful & funny. These often go viral on social media. If your brand is more corporate, create videos that are very polished and professional.
9. Re-brand - Drone footage is a great way to help re-brand your brand, especially if you're trying to emphasize the type of work that you do or appeal to a new group of customers. If you've decided to change your business' name, use drone footage and video marketing as a way to broadcast this.
10. Showcase your team - This type of video is an effective way to appeal to customers because they'll be able to see what type of people you employ and how hard they work for your company.
Conclusion
In summation, don't underestimate the power of using drone videos for your business if you want to make a lasting impression. As you can see, there are several ways to use drone footage & video marketing for business. This innovative new technology is changing how businesses advertise their goods and services to the world. Contact us to learn more!