Finding the optimal number of real estate photos you have for your real estate listing is important if you want to sell your home faster. But how many photos are enough? What angles should I try to present? Should I put more than one video on the listing? Can drone videos give more details than photos?
These questions are an important part of the home selling process, and the answer can vary depending on the property. However, there are some basic rules of thumb when it comes to determining how many photos and videos are just right for a property listing. Here, we will answer some of the most commonly asked questions.
Does the Quantity of Photos Affect a Potential Buyer's Decision-Making Process?
According to Zillow’s research, listings with less than 9 photos were 20% less likely to be purchased within 60 days. Sometimes, home sellers believe that the more photos they include, the smoother the process will go. However, there is such a thing as “information overload.” Listings with more than 28 photos also took longer to sell. It is believed that this phenomenon occurs because buyers perceive a property with a large number of photos to be more expensive.
Zillow has studied this question quite a bit, and most real estate experts agree that 20-30 photos are enough to give potential buyers a good view of the property. However, if your property has a lot of unique features or is much larger than the average property, you may opt to show more or include a video. Just be sure not to overdo it, or you risk losing the attention of prospective buyers.
When Should I Opt for Drone Real Estate Photography?
Aerial drone photography has become an invaluable tool for many real estate agents to showcase spectacular views or property features. However, unless your property has these features, drone photography may not be something you need. It’s tempting to go out and buy an inexpensive drone with a camera, but it may not have the high-quality features that will elicit the best responses from buyers. Additionally, there may be restrictions on flying drones in your area. If you do decide to add some done photos or videos, be sure you have a professional do it.
How Many Different Angles Should I Use, Including Aerial Drone Pics?
For those who are not professional real estate photographers, it may seem simple to snap several photos from various angles and capture the best features of your home. However, while you think you may be presenting everything in the best way possible, angles can really affect the perception of buyers. For example, taking a photo from the doorway is going to give the room a different feel than taking it from one corner of the room.
So, it is best to consult with a professional real estate photographer. They have the experience to understand how angles can affect the photos and find the best ways to showcase your home’s most beautiful features.
Do I Need More Than One Video for the Listing?
Similar to how too many photos can affect a buyer’s perception of the price of the home, too many videos can, as well. It is unlikely to work to your advantage to show more than one video. However, if you’re including a video in the listing, you may opt to show fewer photos.
Should I Include Photos That Show Different Times of the Day?
The answer to this depends on the property, but it is usually good to show photos during different times of the day and evening. The reason is that natural lighting can have a profound effect on different parts of a property. You want to capture these areas in the best natural light possible. For example, if your property has beautiful outdoor lighting features, you will want to show that to prospective buyers.
Conclusion
As you can see, there is a lot to consider when it comes to the number of photos required for your real estate listing. We recommend that you consult with an experienced professional who knows what buyers want and are looking for in a home before deciding on how many pictures will be necessary. At Sage Aesthetic, we pride ourselves on being able to provide all of your real estate photography needs so feel free to contact us today!