Are you thinking about hiring a professional real estate videographer to make your real estate listing videos? If you are, then you must know how to choose the right one. Before deciding which videographer to hire, you must ask yourself if the video you're envisioning fits your target market and if it will be effective. Below are some of the things you need to consider before hiring someone to make your real estate marketing or advertising videos.
What Makes a Great Real Estate Videographer?
Choosing the right videographer can make a big difference in the quality of images and produced videos. A professional videographer understands all aspects of real estate. They know how to frame your property so that the viewer would notice the details. Additionally, they know how to move the camera around to get a better shot of the area. Hitting the angles in a way that would make the best home features appear as the focal points. Most importantly, they understand how to present the shots so that they will come out looking beautiful.
Ideally, they should ask the right questions and follow their instincts when trying to capture the essence of the property to your expectations. To do this, you need a person with excellent communication skills and artistic vision. They should convey their message effectively and professionally and have a good insight into the various aspects of real estate. Importantly, they should also be able to explain the entire process from start to finish. So, how do you determine if a candidate matches all these qualities?
How Can I Tell if a Real Estate Photographer is Legit?
The process of choosing the right real estate videographer begins with determining what your needs are. Then, you'll need to decide which videographers appear to meet those needs. Finally, you need to research the background and experience of different real estate photographers to ensure that you're getting the most professional service.
Check Their Experience
When you're trying to choose a real estate videographer, one thing to consider is whether or not they are experienced. It would be far better if the videographer knows what they are doing. This will ensure that the process goes smoothly and you get the results you expect. Questions to ask a videographer about their experience include:
How long have you been producing real estate videos?
How many properties have you made listing videos for?
Are there any professionals in the area you work with regularly?
What type of video equipment do you use?
They Understand Your Vision
In addition to selecting a real estate photographer with experience, you'll want to choose one with a clear vision for what you want to see. Don't choose a real estate videographer simply because they can put out a good video. A great videographer will be able to take your vision and turn it into a reality. Questions to ask a videographer about creative vision include:
What is your videography style?
Is it compatible with my ideas?
Are you receptive to creative input? Or, do you prefer to have the final say on most things?
They Should Be Competitively Priced
One last consideration: fees. You will need to shop around to find a real estate videographer who will work within your budget. You do not have to pay top dollar for services to get the best value. However, videographer fees that seem too good to be true probably are. Questions to ask a photographer about their prices include:
What packages do you provide, and how much are they?
Do you offer extra services, and what is the fee structure?
Do you charge extra for travel?
Is there a fee for rescheduling my video shoot appointment?
Ask Your Listing Agent
If you're working with an agent, ask them for a referral to an excellent real estate videographer. After all, they are in the business and deal with videographers regularly. Your agent will surely provide some "insider" information on which service in town can deliver the highest-quality videos that attract buyers.
Recommendations From Neighbors on Social Media
Cruise around social media real estate or neighborhood groups and ask for recommendations. When asking for reviews, make sure to ask people who have already been exposed to this person or company. Ask if any complaints have been lodged against them. Were they satisfied with the result? Would they hire this person again? If so, this information can help you narrow down your choices.
Testimonials
Check for testimonials from your contacts. They might not necessarily be objective about the firm. Still, they can at least give you an idea of the quality of the work that you would expect from the person. Also, it would be prudent to look at testimonials from a real estate agent who is an investor. You can ask him about his recommendations, too. He can offer insights into which photographers would best suit your needs.
How Much Does a Real Estate Video Cost?
It will depend on how large the project is, your vision of the final product, and any additional services you decide to add. Do your research on the different types of available photographers. After all, you probably don't want someone who only does events, as they may not have the expertise you need.
It would be wise to get information on what kinds of packages the videographer offers. The amount of money they ask for may help you determine the type of equipment they use. It would be best if you also found out what kind of editing services are included. If they don't offer editing services, you'll need to hire an editor, which can drastically affect the video production's overall cost.
What Makes a Great Real Estate Video?
The real estate video that you produce should be eye-catching and attentive to detail. It should capture and hold the attention of viewers. It is also crucial that the real estate footage is not very long; it should be enough to give people the idea of the features you want to highlight without being too dull. After all, very few people will continue watching a video if a narrator rambles on monotonously, pointing out basic home features. Be sure to add a touch of style and flair to the video to keep it engaging. Above all, the videographer should describe in great detail the features that make a great real estate video before beginning the project. If they bore you with their vision, the odds are good your viewers would be bored, too.
What are the Consequences of a Poorly Produced Listing Video?
When you're wondering how to choose the right real estate videographer, remember that you will be in charge of the cost and the quality of the final product. A bad videographer can waste time and money or create other problems. It doesn't matter what the style is - corporate, home, or business - it should be high-quality. The finished product should be flawless.
To avoid running potential buyers away, look for these common mistakes made by amateur real estate videographers:
Capturing videos from the incorrect angles
Poor color and brightness balancing
Being unaware of lens distortion
Not shooting all of the listed areas of the property
Not advising you to make sure your house is prepped for the shoot
How Can I Promote My Home Listing Video?
Once you have the video, how do you get it in front of as many potential buyers as possible? Many real estate agents provide limited marketing services, but they may also work with a professional marketing firm. When choosing a real estate firm to handle your marketing, a few questions to ask include:
How long has each team member been in real estate?
How well are they at reaching potential buyers?
What are their work ethic and their success rates?
You may have questions about fees before hiring a real estate company to handle your marketing. However, some firms may offer a free consultation where you can discuss the pros and cons of their services. In addition, when asking about fees, be sure to find out about hidden costs or possible discounts.
Ready to Hire a Professional Real Estate Videographer?
At Sage Aesthetic, we know how overwhelming it can be to prepare your real estate listing in the best ways to ensure success. We aim to help relieve some of the pressure by offering high-quality video services to fit just about any budget. Unsure on how to proceed? Contact us today to discuss your options!